Very little separates the Expert marketer within a target market and others around. It is critical to establish a positive relationship with your target market’s general audience to be recognized as an expert. Anyone can set up a website or a blog — you need to take it a step further to become an authority. Becoming an authority in your niche can be broken down into three basic steps. These are:
• Becoming visually recognizable;
• Crafting a cohesive message;
• Gaining the respect of other authority figures within your niche.
While this may sound like a daunting task, there are actually a variety of simple steps you can take to quickly become recognized as an expert.
Build a must-have e-mail newsletter
Many Internet marketers view building their list as a means to an end, meaning the more people they attract, the more people they can sell to. One of the easiest things to do to separate yourself from other marketers is to create an e-mail newsletter that everyone wants to join. Starting an e-mail newsletter takes very little time and automation can take care of a lot of tasks for you. Creating a newsletter that provides true value to anyone who joins it will give you two important things: name recognition as well as a loyal group of followers who will help promote you as an authority figure.
Creating video is one of the fastest and easiest ways to truly connect with your audience. It provides viewers an opportunity to see who you really are, listen to your voice as well as consume your message in a different format. Many Internet marketers do not take the video creation process seriously, resulting in a lot of low-quality videos and slideshows. Although slideshows can be beneficial, they should form only a small portion of your overall video marketing strategy. The benefit of using videos is not only to attract traffic but they are naturally social in nature and the more a video is shared, the more name recognition you get within your niche.
Make use of webinars
Once you have established a presence via video, webinars are the next logical step. They provide you with a unique opportunity to directly interact with your audience in real time. Setting up a webinar only takes a few minutes, not including promotion. No technology on the Internet compares to webinars when it comes to engagement. An added benefit is webinars are easily repurposed and turned into other content.
Create your own valuable products
The last way to be recognized as an authority is to create a product that is highly valuable to your target audience. It does not have to be an expensive product, but it gives you an opportunity to prove that you have quality information to offer. Also, it gives you an opportunity to lay a solid foundation of what your overall message to the community is. An added bonus when you create a product is you also gain the ability to leverage affiliates. Your affiliates will want you to succeed because the more money you make, the more money they will make. This will result in them spending a lot of time and resources promoting you, as well as your brand and your product to your target audience.
Although not all niches are created equal, the above four techniques can be combined to establish you as an authority faster and easier than anything else. Not only will these techniques separate you from 90 percent of your competition, but they will also provide you with unique opportunities to engage your audience and attract lifelong followers.
Article Source» SEO-News
Author: Cynthia Minnaar